Case Study: REDI Transports
"Journey Consulting has become one of our most intimate and trusted partners. They are an extension of our business, and will continue to be, as we continue to develop our financial acumen, our strategic growth plan, and our future succession plans."
- Crystal Cook, Owner/President of REDI Transports
REDI Transports is the leading provider of behavioral health and prisoner transport services throughout the Midwest. Located in Green Bay, WI
We met Crystal Cook and her parents, the "founders," when REDI Transports was going through major changes as they planned for a transition of ownership. They were all suffering from sleepless nights.
Before Working with Journey
The business was underperforming and barely making payroll
Founders' daughter was brought in to run the company with no business background
Founders were running the business as a personal checking account
The leadership team was dysfunctional, causing conflicts and poor performance
How We Achieved Results
Identified personal, financial, and business goals and gaps for successful transition
Discovered immediate opportunities to increase cash flow, gross profit and net income
Implemented accurate financial reporting
Analyzed contracts - identified unprofitable customers and replaced with profitable ones
Equipped the team with information and tools to make solid business decisions
Developed and executed a strategic plan for business value growth and ownership transition
Value Journey Results - REDI Transports
Built up $175,000 in the bank in 12 months
$1.2M increase in Business Valuation in 4 years
Successfully transitioned to 2nd generation owner
Negotiated a new 3-year contract with their largest customer resulting in a 10% gross profit increase.
Developed leadership team, putting the right people in the right seats resulting in increased trust, collaboration, accountability, and execution.
After several years of exit and strategic planning, Crystal celebrated the purchase of REDI Transports in 2023!
This successful transition enabled the founders to achieve their desired retirement and provided a growing business for Crystal to build her own future exit strategy.
CRYSTAL COOK
Owner/President of REDI Transports
Partnering with Journey Consulting
“When I stepped into the family business, I had little to no business experience. I was fortunate enough to meet Jayne and her team at Journey consulting at exactly the right moment. We needed a major reset, and we needed it immediately.
Not only did Journey assist us in restructuring our pricing, sorting out our finances, and establishing a strategic plan for future growth, they also coached us on communicating with our customers, our employees, and each other to ensure that we were establishing clear expectations moving forward.
I’m proud of our business relationship and the gains we’ve made as a result, but personally, I am grateful for the relationship we have with Journey Consulting. They are truly committed to our success and that gives me a priceless peace of mind.”
Working with Journey Consulting helped Crystal Cook move from uncertainty to confidence in her company's direction and future!
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